We researched scores of nonprofits in cancer care and other areas to understand different models for site organization, content, and calls to action.
Information Architecture Audit
The competitive research, combined with HNC Living’s goals and audiences, led to a new navigation structure that directly addressed their key audiences: donors, healthcare providers, and patients.
Copywriting & Content Strategy
For the all-important website content, we created a collaborative document that allowed project stakeholders to provide real-time suggestions and edits.
Informed by the SEO audit and HNC Living's input, we crafted page titles, descriptions, and page content designed to draw more traffic, clearly communicate HNC Living's purpose, and drive visitors to act.