Rounding Up Undies is a charity that provides hygiene kits to young women in Uganda and Mali. The team at Rounding Up Undies approached me about designing a logo that could be used for their hygiene kit packaging, promotional materials and social presence.
I started by researching Ugandan art and textiles to gain an understanding of dominant colors and patterns present in the culture. At the same time, I began sketching ideas for shapes and type treatments.
Based on my research and initial sketches, I explored a variety of visual directions and type treatments. At this stage, I started to incorporate hand-drawn shapes and patterns. I also realized that when the underwear shape was 'folded', it resembled the shape of Africa, so it became a key element in my design recommendations.
After exploring many design ideas, I selected three options and presented them to the Rounding Up Undies team. They quickly gravitated to one design. After a round of refinements, we had a design that everyone loved.
After a few additional finishing touches (details matter) — I delivered the final logo along with brand guidelines that ensure the logo will look great as it's used to support and promote the important mission of Rounding Up Undies.
Money raised in the first 6 hours of promoting Rounding Up Undies using the new logo: