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Design Works.

Rounding Up Undies

Rounding Up Undies is a charity that provides hygiene kits to young women in Uganda and Mali. The team at Rounding Up Undies approached me about designing a logo that could be used for their hygiene kit packaging, promotional materials and social presence.

Research × Sketches

I started by researching Ugandan art and textiles to gain an understanding of dominant colors and patterns present in the culture. At the same time, I began sketching ideas for shapes and type treatments.

Research
Sketches

Design Exploration

Based on my research and initial sketches, I explored a variety of visual directions and type treatments. At this stage, I started to incorporate hand-drawn shapes and patterns. I also realized that when the underwear shape was 'folded', it resembled the shape of Africa, so it became a key element in my design recommendations.

Round 1

Logo Design Options

After exploring many design ideas, I selected three options and presented them to the Rounding Up Undies team. They quickly gravitated to one design. After a round of refinements, we had a design that everyone loved.

Round 2

Final Logo Design

After a few additional finishing touches (details matter) — I delivered the final logo along with brand guidelines that ensure the logo will look great as it's used to support and promote the important mission of Rounding Up Undies.

$1,000

Money raised in the first 6 hours of promoting Rounding Up Undies using the new logo.

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