03.IBGreek
The Story:
IBGreek is in the t-shirt business, but not just any t-shirt business — they specialize in tees for Sororities and Fraternities.
The Services:
Custom Type
Logo Design
Business Cards + Hang Tags
Website
a.Custom Type
original type
I started with the type; Eurostile was the base font, but it lacked personality. All edges were rounded & softened; certain characters — like “e” and “r” — were infused with personality.
custom type
b.Logo Design
With the right logotype in the hopper, IBGreek needed a complete logo that would stand out from the crowd.
final logo
c.Business Cards + Hang Tags
With a logo in hand, it was time to develop business cards. As a young company with a tight budget, IBGreek needed more than the same old same old, so these cards serve double-duty as t-shirt hang tags.
Multiple sets of cards were printed; some bear the founders’ names, others are blanks that can be passed out to new reps & designers or attached to shirts.
business card + hang tags
d.Website
IBGreek’s website features an ever-growing catalog of t-shirt designs, multiple points of contact and a call to action on nearly every page.
