01.AnimalHavenKC.org

The Story:

Animal Haven had a website that was hard to maintain, difficult to navigate and not focused on their goal: adoptions. After talking with the staff and learning where they wanted to take the organization and the website, I designed a site that focused on their audience and their mission.

The Solutions:

The homepage was revamped to prominently feature adoptions; photos of their adoptable pets (courtesy of PetFinder.com) are immediately visible, and visitors can view all of Animal Haven’s adoptable pets without leaving the site.

Thanks to the new content management system, they can easily manage the site and incorporate content from tools they were already using, like Google Calendar for event listings and Google checkout for donations. Last but not least, I added a blog to help them share their success stories, shelter news, event information and more.

The Results:

Since launching the site, overall visits have increased 70%. Pageviews have increased 173%. The bounce rate has dropped over 72% — from 66% to 18%, the average time spent on the site has increased 69%, and blog subscribers continue to grow.

The Services:

Website architecture
Website design
CMS + Blog
SEO

The Samples:

Visit AnimalHavenKC.org

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