IBGreek
IBGreek is in the t-shirt business, but not just any t-shirt business—they specialize in tees for Sororities and Fraternities.
With a name, audience and attitude in mind, flow14 created a full package — logo, business cards & hang tags, t-shirt designs and a website.
Custom Type, Logo Design, Business Cards & Hang Tags, Website
We started with the type... Eurostile was the base font, but it lacked personality. All edges were rounded & softened; certain characters — like “e” and “r” — were infused with personality.
Before
After
With the right logotype in the hopper, IBGreek needed a symbol that would stand out from the crowd.
We went through a few iterations (many more than you see here) before settling on the perfect mixture of elements.
Design process
Final Logo
With a logo in hand, it was time to develop business cards. As a young company with a tight budget, IBGreek needed more than the same ol’ same ol’, so these cards serve double-duty as t-shirt hang tags.
Multiple sets of cards were printed; some bear the founders’ names, others are blanks that can be passed out to new reps & designers or attached to shirts.
Business Card — Front
Back
IBGreek's website features an every-growing catalog of t-shirt designs, multiple points of contact, a call to action on nearly every page, and an irreverent attitude.
