IBGreek
The Story. IBGreek is in the t-shirt business, but not just any t-shirt business — they specialize in tees for Sororities and Fraternities.
The Services. Custom Type, Logo Design, Business Cards + Hang Tags, Website
Original Type
Custom Type
I started with the type; Eurostile was the base font, but it lacked personality. So edges were rounded & softened; certain characters – like “e” and “r” – were infused with personality.
Custom Type
Logo Design
With the right logotypes in the hopper, IBGreek needed a complete logo that would stand out from the crowd.
IBGreek Logo
Business Cards
+ Hang Tags
With a logo in hand, it was time to develop business cards. As a young company with a tight budget, IBGreek needed more than the same old same old, so these cards serve double-duty as t-shirt hang tags.
Multiple sets of cards were printed; some bear the founders’ names, others are blanks that can be passed out to new reps & designers or attached to shirts.
Website
IBGreek’s website features an ever-growing catalog of t-shirt designs, multiple points of contact and a clear call to action on nearly every page.
