BorrowersRep.com

The Story. BorrowersRep came to flow14 with a clear business concept – give homebuyers the confidence that they're getting fair terms from their lender.
I created a clean and inviting logo and website that communicated a friendly, professional image.

The Services. Logo Design, Collateral Materials, Website Design, SEO

Logo Development

Exploration
I started by exploring different types of symbols and pictograms, combining them with simple wordmarks and initials

BorrowersRep Logo Exploration

Exploration

Finalists
Once I selected a few promising directions, I began to refine the options, exploring different combinations of wordmarks, pictograms and symbols

BorrowersRep Logo Finalists

Logo Finalists

Final Logo
BorrowersRep ultimately chose this logo for its bold appearance and professional color scheme

BorrowersRep Final Logo

Final Logo

BorrowersRep Collateral Materials

Business Card, Letterhead, Envelope

Collateral Materials

Website

  1. The homepage was designed to quickly communicate the benefits of BorrwersRep and invite visitors to learn more about the service
  2. How it Works illustrated the simple process for saving money with BorrowersRep
  3. Order a Report communicated the potential savings seen when using BorrowersRep and offered a quick and easy ordering process
  4. About Us explained BorrwersRep experience in home financing and their mission to help homebuyers negotiate the best possible terms with their lenders
BorrowersRep.com - Website