Creativity Online has posted a nice video tour of CP+B’s Boulder office. Normally, I would have posted this as a link dump kind of post, but the first half of the video is interesting enough to warrant a post of its own.
The folks at CP+B are talking integrated producers — meaning they pair specialists in web, video and interactive on projects. As they work together, those specialists push projects to new places with the added benefit of learning new skills along the way. As they begin to see projects from different perspectives, you end up with a video producer who could excel at creating (or overseeing the creation of) a website, web pros shooting videos for online spots, etc.
This kind of idea has been knocking around in my head for the past year or so, but this video does a great job of putting the disparate ideas in my head down on pixels. I think this approach is a natural evolution of online media and those who create it.
Watch it ASAP — I think Creativity locks their content behind a subscription page after 7 days or so.
Posted by Kyle
Lots of good stuff out on the ol’ interwebs this week. In no particular order:
The Orange Underground - an interesting campaign for Cheetos by Goodby Silverstein. There are a lot of nice little touches, like the pattern overlaying the video and the cheap “paper” and felt-tip pen drawings in the cookbook.
Exiled!, a new show from MTV. Take the Super Sweet 16 kids and send them to live with tribes in Africa and Antartica. It sounds like a joke, but the Fallon Planning Blog has the skinny.
Guinness, Life of a Dot, a nice progression of their award-winning Evolution spot. I think these pieces complement each other nicely without trying to rehash the exact same idea.
CP+B’s Holiday Card - made for a select group of their clients, this card features a nice little customizable video and some surprising interaction at the end. (Use this code: 547WERT)
More on the CP+B tip, they’re doing some nice work for Domino’s now; taking them back to their “30 minutes or it’s free” guarantee.
Cool Flash-based website for Soïa & Kyo, a fashion outerwear maker. Love the 3D space mixed with the hand-drawn elements.
Posted by Kyle
The new MK12 is here! the new MK12 is here! The best part of the site? They’ve posted a huge archive of their work — you’ll be in a daze for days.
Just Do It South Africa — a fantastic new Nike campaign from W+K Amsterdam. Check their blog for samples of the print work, which features beautiful photography and pitch-perfect copywriting (the real star of the show). Similarly, the TV spot (below) looks stunning, but the VOs and sound design make it sing.
Posted by Kyle
For all the Transformers nerds out there wondering whatever happened to the most evil tape deck ever, look no further:
Nice touches include an appearance by Ravage and his affair with Mr. Coffee.
Posted by Kyle
Normally I don’t care for Budweiser commercials. They’re amusing, but they tend to stick to variations on a single joke. This one, however, features swearing — and that’s almost always funny.
Posted by Kyle
Kudos to Dean who volunteered to go bald today. Did he do it for fashion or fame? Nope, he did it for the American Cancer Society’s 2007 Shave to Save event.
As one of the few people at work with a dreamy ‘doo, Dean was on a short list of candidates. We’re all glad he was willing to go under the shears in memory of his Dad and in honor of our good friend Scott Bosworth, who made it to the event in just enough time to step up on stage and take the first swipe:
Posted by Kyle
Finally, with FlickrBlockrs (patent pending) you’re finally able to relax in front of the camera! Don’t fret about looking awkward! No one will know who you are! YOU CAN NOW HIDE BEHIND THE ANONYMITY OF THE INTERNET!
Yoinked from yekwnee
Posted by Kyle
