I finally made it to the new Puma store at my local mall to grab a fresh pair of kicks and when I got them home I was pleasantly surprised to find this clever message on the bottom of my shopping bag:
It reads:
“CAUTION: THIS IS NOT A TOY. Obviously, it’s just a bag. OK, we didn’t really think you would mistake it for a games consol. [sic] All we mean is don’t fool around and put it on your head, you’ll just look silly.”
It’s always fun to find little bits of unexpected humor in seemingly mundane places… kudos to the copywriter! Shame on the proofreader though… unless there’s an alternate spelling for “console” that I’m not aware of.
Posted by Kyle
There’s a new soon-to-be-overused web design technique making its way across the internets. I don’t know if it has a name yet, so I’ll dub it… subtle suede. (Sandpaper would have worked too, but it doesn’t sound as sexy.) I first used it on a work project, then this blog, but I think the technique received its widest acclaim thanks to Blue Flavor’s tasty Leaflets site.
It super easy to create… all you need is Photoshop and a few minutes to kill. Here’s the how-to: Read More
Posted by Kyle
As promised in my last post, I’ve come up with 5 bits of advice for soon-to-be design program graduates. This is coming from two angles; first, what I’ve learned from my numerous job hunts over the years. Second, what I look for when I’m hiring designers (which I’m doing right now).
Read More
Posted by Kyle
Cahan and Associates have gone really minimal with their homepage — a low-visibility email link and a brief video of the founder talking about the kind of clients they want and the work they want to do (adventurous and extraordinary, respectively). And although you can’t see it on their website anymore, their work backs up the bravado.
But you know it’s aching for a parody. Enter YouTube:
Who you gonna call?
Posted by Kyle
Don’t write any new posts over the holidays. Done and done.
The regular reader of this blog may have noticed a downshift in posts. I took a refreshing little holiday break and I’m ready to get back to business, and I’m back with a posse. Well, one guest author; my friend, fellow designer, and safari organizer, Dean Olufson. Dean plans to pontificate on all manner of things related to design and creativity.
Be sure to check out his first post — a look back at an olde tyme digital photography technique, Quicktime VR.
Posted by Kyle
Nice copywriting and package design from the good folks at Target. Proving once again that you always have the opportunity to design something cool, even if it’s a little project.
Posted by Kyle
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