I was reading a little about Delta’s new logo today and I happened across the Delta Museum’s logo timeline and found this explanation of their newest mark:
logo by Lippincott
Now, I like the new look, but that whole statement is nuts. I may buy wine based on the label, but a logo by itself is going to convince me that any company is “highly differentiated” and “customer-focused” — especially when I’ve been a disappointed customer. Delayed flights, indifferent employees, unusually cramped seats, old planes… these are the areas to fix and differentiate yourself to prove you’ve changed.
They’ve created a nice website to show they’re trying, but it’s going to be difficult to shake their crummy reputation.
There’s more great discussion about the logo itself over at Speak Up’s Brand New.
Posted by Kyle
Another nice spot for Nissan’s (UK only) Qashqai:
I think this is a really nice evolution of their pre-launch viral push.
Posted by Kyle
Maybe it’s just that all caveman look the same to me. Maybe there really are no new ideas. Knowing the ad guys who grew up watching this stuff on Saturday mornings, it’s the latter.
Posted by Kyle
Back in April, Haggar Menswear — a brand on its last legs — announced a unique partnership with the ubiquitous Crispin, Porter + Bogusky. Their mission? Return Haggar to its former glory. That partnership is beginning to bear fruit in the form of these long form (online-only) spots, print ads and outdoor.
It’s good stuff; it will be interesting to see if they can pull off the brand reanimation.
Posted by Kyle
Nice viral-type campaign for the Nissan Qashqai. There are some interesting comparisons to be made here:
1. Compare the viral effort with the corporate effort.
2. Compare the 2004 concept and 2007 production models
There’s a notable dilution of the styling on both counts.
Posted by Kyle
It seems that Burger King is growing into more of a media company than a fast food joint. Not content with stopping at Hollywood blockbusters, BK has followed the path of trendsetters like Kool-Aid and Domino’s by selling King-branded games for XBOX. Not unlike the food, they look mediocre and they’re priced to match. I’m curious to see how long CP+B can continue to beat this brand before it fizzles out.
Posted by Kyle
Nice copywriting and package design from the good folks at Target. Proving once again that you always have the opportunity to design something cool, even if it’s a little project.
Posted by Kyle
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