Lots of good stuff out on the ol’ interwebs this week. In no particular order:
The Orange Underground - an interesting campaign for Cheetos by Goodby Silverstein. There are a lot of nice little touches, like the pattern overlaying the video and the cheap “paper” and felt-tip pen drawings in the cookbook.
Exiled!, a new show from MTV. Take the Super Sweet 16 kids and send them to live with tribes in Africa and Antartica. It sounds like a joke, but the Fallon Planning Blog has the skinny.
Guinness, Life of a Dot, a nice progression of their award-winning Evolution spot. I think these pieces complement each other nicely without trying to rehash the exact same idea.
CP+B’s Holiday Card - made for a select group of their clients, this card features a nice little customizable video and some surprising interaction at the end. (Use this code: 547WERT)
More on the CP+B tip, they’re doing some nice work for Domino’s now; taking them back to their “30 minutes or it’s free” guarantee.
Cool Flash-based website for Soïa & Kyo, a fashion outerwear maker. Love the 3D space mixed with the hand-drawn elements.
Posted by Kyle
What’s Plaguing Viral Marketing - I don’t really agree with the argument here, but it’s an interesting read; the researcher posits that viral marketers are targeting “Influentials” who can quickly spread messages and ideas like, uh, a virus. He argues that “normal” people are just as influential, and marketers focus on large groups of sheep. Meh, back to the lab.
10 Things You May Not Know About the Web Developer Toolbar - everybody loves a list, me included. I’ve found 5 out of 10 of these tips really useful in the past week.
Icon Design: Anti-Aliasing - great write up, and it reminded me of a underused little setting in Illustrator, Pixel Preview (option-cmd-y).
Posted by Kyle
The new MK12 is here! the new MK12 is here! The best part of the site? They’ve posted a huge archive of their work — you’ll be in a daze for days.
Just Do It South Africa — a fantastic new Nike campaign from W+K Amsterdam. Check their blog for samples of the print work, which features beautiful photography and pitch-perfect copywriting (the real star of the show). Similarly, the TV spot (below) looks stunning, but the VOs and sound design make it sing.
Posted by Kyle
Normally I don’t care for Budweiser commercials. They’re amusing, but they tend to stick to variations on a single joke. This one, however, features swearing — and that’s almost always funny.
Posted by Kyle
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