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	<title>flow14 &#187; advertising</title>
	<atom:link href="http://www.flow14.com/blog/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.flow14.com</link>
	<description>reflections on design, creativity, web development and more!</description>
	<pubDate>Tue, 06 Jan 2009 06:32:32 +0000</pubDate>
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	<language>en</language>
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		<title>Burger King - Fresh?</title>
		<link>http://www.flow14.com/blog/burger-king-fresh/</link>
		<comments>http://www.flow14.com/blog/burger-king-fresh/#comments</comments>
		<pubDate>Sun, 02 Nov 2008 08:25:38 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
		
		<category><![CDATA[advertising]]></category>

		<category><![CDATA[blog]]></category>

		<category><![CDATA[brands]]></category>

		<category><![CDATA[burger king]]></category>

		<category><![CDATA[experimental jetset]]></category>

		<category><![CDATA[mess marketing]]></category>

		<guid isPermaLink="false">http://www.flow14.com/?p=535</guid>
		<description><![CDATA[Burger King and Mess Marketing recently opened an Art Gallery/Event Space/Think Tank/Hipster artist collective in Chicago dubbed Burger King Studio. The concept is kind of interesting; you can mingle with artists at the occasional event and buy and customize t-shirts on the site. All-in-all, a great fit for BK&#8217;s well-known &#8220;have it your way&#8221; brand [...]]]></description>
			<content:encoded><![CDATA[<p>Burger King and <a href="http://www.messmarketing.net/">Mess Marketing</a> recently opened an Art Gallery/Event Space/Think Tank/Hipster artist collective in Chicago dubbed <a href="http://www.burgerkingstudio.com">Burger King Studio</a>. The concept is kind of interesting; you can mingle with artists at the occasional event and buy and customize t-shirts on the site. All-in-all, a great fit for BK&#8217;s well-known &#8220;have it your way&#8221; brand position, but there are some pieces of this campaign that have drawn a little too much inspiration from the creative community they&#8217;re aping.</p>
<h3>Figure 1 - Inspiration?</h3>
<p><img src="http://www.flow14.com/wordpress/wp-content/uploads/hmmm.jpg" alt="" title="Burger King Studio compared to Threadless" width="630" height="240" class="alignnone size-full wp-image-539" /></p>
<p>This is a shot <a href="https://www.burgerkingstudio.com/store/">Burger King Studio&#8217;s Store</a> side-by-side with <a href="http://www.threadless.com">Threadless.com</a> &#8212; note the similarities in the presentation of the t-shirts, the use of hipster models and solicitations to participate/create your own shirts. Despite the similarities, I could give BK a pass on this one as more of an &#8220;inspired by&#8221; than a rip-off.</p>
<h3>Figure 2 - Rrrrrrrip</h3>
<div class="column span-8 last prepend-4 append-4">
<img src="http://www.flow14.com/wordpress/wp-content/uploads/classic.jpg" alt="" title="Experimental Jetset vs Burger King" width="310" height="310" class="alignnone size-full wp-image-543" /></div>
<p>Unlike the Figure 1, this example is a 100% rip-off of a classic design created by <a href="http://www.experimentaljetset.nl/">Experimental Jetset</a>. In fact, this design has been ripped so many times that Experimental Jetset has a <a href="http://www.experimentaljetset.nl/archive/tshirtism_intro.html">section of their site</a> dedicated to cataloging the infractions.</p>
<p>Not only is the t-shirt unoriginal, it kind of made me think of the old McDonalds Big Mac jingle. You know, the one where they sing the ingredients&#8230;</p>
<h3>Figure 3 - mixed messages</h3>
<p><em>The jingle is about 15 seconds in&#8230;</em></p>
<div class="column span-8 last prepend-4 append-4"><object width="310" height="251"><param name="movie" value="http://www.youtube.com/v/bCH7Mo7AjF0&#038;hl=en&#038;fs=1#t=0m15s"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/bCH7Mo7AjF0&#038;hl=en&#038;fs=1#t=0m15s" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="310" height="251"></embed></object></div>
<p>&#160;</p>
<p>What do you think? Should they get an &#8220;A&#8221; for going through the effort of trying something new in a well-trod space or is this simply another clumsy corporate co-opting of creative culture?</p>
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			<wfw:commentRss>http://www.flow14.com/blog/burger-king-fresh/feed/</wfw:commentRss>
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		<title>2 Campaigns, 2 Approaches to Microtargeting</title>
		<link>http://www.flow14.com/blog/2-campaigns-2-approaches-to-microtargeting/</link>
		<comments>http://www.flow14.com/blog/2-campaigns-2-approaches-to-microtargeting/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 01:35:38 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
		
		<category><![CDATA[advertising]]></category>

		<category><![CDATA[blog]]></category>

		<category><![CDATA[mccain]]></category>

		<category><![CDATA[obama]]></category>

		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://www.flow14.com/?p=474</guid>
		<description><![CDATA[I&#8217;ve run across a couple of nice examples of microtargeting on behalf of the McCain and Obama campaigns; it&#8217;s interesting to see the contrast in the use of technology here.*

	
Obama&#8217;s campaign is running ads in Burnout Paradise on XBOX 360. Fittingly hi-tech, these ads appeal to younger, connected voters; encouraging them to vote early. (via)


	
The [...]]]></description>
			<content:encoded><![CDATA[<p class="clear">I&#8217;ve run across a couple of nice examples of <a href="http://en.wikipedia.org/wiki/Microtargeting">microtargeting</a> on behalf of the McCain and Obama campaigns; it&#8217;s interesting to see the contrast in the use of technology here.*</p>
<div class="column span-8">
	<a href="http://gigaom.com/2008/10/13/confirmed-obama-is-campaigning-on-xbox-360/"><img src="http://www.flow14.com/wordpress/wp-content/uploads/barack-xbox.png" alt="" title="Barack Obama advertising on XBOX 360" width="310" height="267" class="alignnone size-full wp-image-475" /></a></p>
<p>Obama&#8217;s campaign is <a href="http://gigaom.com/2008/10/13/confirmed-obama-is-campaigning-on-xbox-360/">running ads</a> in Burnout Paradise on XBOX 360. Fittingly hi-tech, these ads appeal to younger, connected voters; encouraging them to vote early. <em><a href="http://gigaom.com/2008/10/13/confirmed-obama-is-campaigning-on-xbox-360/">(via)</a></em></p>
</div>
<div class="column span-8 last">
	<a href="http://flickr.com/photos/31219120@N03/sets/72157607895787418/"><img src="http://www.flow14.com/wordpress/wp-content/uploads/mccain-flags.png" alt="" title="McCain microtargeting with poo flags" width="310" height="267" class="alignnone size-full wp-image-478" /></a></p>
<p>The McCain campaign is taking microtargeting literally with this more grass roots/lo-fi approach, <a href="http://flickr.com/photos/31219120@N03/sets/72157607895787418/">This example</a> touts McCain&#8217;s economic policy &#8212; presumably suggesting it&#8217;s &#8220;the sh**&#8221;*. <em><a href="http://thedenveregotist.com/article/2841/crappy-mccain-campaign-signs">(via)</a></em></p>
</div>
<p class="quiet">*<em>please note the saracasm</em></p>
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		<title>All Kinds of Awesome</title>
		<link>http://www.flow14.com/blog/all-kinds-of-awesome/</link>
		<comments>http://www.flow14.com/blog/all-kinds-of-awesome/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 18:23:39 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
		
		<category><![CDATA[advertising]]></category>

		<category><![CDATA[blog]]></category>

		<category><![CDATA[creativity]]></category>

		<category><![CDATA[links]]></category>

		<category><![CDATA[mobile]]></category>

		<category><![CDATA[web]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[ideas]]></category>

		<category><![CDATA[politics]]></category>

		<category><![CDATA[pricing]]></category>

		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.flow14.com/?p=452</guid>
		<description><![CDATA[Here&#8217;s some of the stuff that&#8217;s caught my eye recently that may be worth your time, too:
The Price is Right (Isn&#8217;t It?) Why shouldn&#8217;t made-for-web productions should have budget as big as their televised counterparts? This article aims to lay the groundwork putting a fair price on your digital blood, sweat and tears.
Springwise - This [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s some of the stuff that&#8217;s caught my eye recently that may be worth your time, too:</p>
<p><a href="http://creativity-online.com/?action=news:article&#038;newsId=131037&#038;sectionName=feature">The Price is Right (Isn&#8217;t It?)</a> Why shouldn&#8217;t made-for-web productions should have budget as big as their televised counterparts? This article aims to lay the groundwork putting a fair price on your digital blood, sweat and tears.</p>
<p><a href="http://www.springwise.com/">Springwise</a> - This is a recent addition to the <em>Review</em> category in my RSS feed. Basically, it&#8217;s a steady stream of new business ideas&#8212;some new interesting, some stuff that&#8217;s been in the market for a while. Kind of a <a href="http://www.trendhunter.com/">Trend Hunter</a> with a business focus. Worth a look.</p>
<p><a href="dev.mobi">dev.mobi</a> recently relaunched as  <a href="http://mobiforge.com/">mobiForge</a>. I hadn&#8217;t really spent a lot of time exploring this site before the refresh; there&#8217;s a <em>ton</em> of content available. They have resources for developers, designers, marketers and more.  It looks like a great resource for anyone who&#8217;s involved in the mobile space.</p>
<p>And if your mindset is more design thinking/trend hunting/cool data, mobiForge has a sister site, <a href="http://mobithinking.com/">mobiThinking</a>. The content&#8217;s not as deep as the main site, but it&#8217;s worth an add to the &#8216;ol feedreader.</p>
<p><a href="http://www.brosbeforeblogs.com/2008/09/social-revolt.html ">Wecome to the social (media) revolt</a> - the gist: by its very nature, the web is in a constant state of change and its always been about making connections, so why is social media seen as a new, groundbreaking idea?</p>
<p>I have to agree with Joshua&#8217;s angle; the fundamentals haven&#8217;t changed, but the tools we all use to connect/socialize/etc. are getting easier and easier for non-geeks to use, which allows more people to participate and brings the &#8220;social&#8221; bit of social media to the fore.</p>
<p>A <a href="http://barackobamaisyournewbicycle.com/">simple idea</a> that provided hours of entertainment this summer is popping up again: <a href="http://www.johnmccainisyourjalopy.com/">John McCain Is Your Jalopy</a> and <a href="http://palin.appspot.com/">Sarah Palin Is Your New Bicycle&#8217;s Flat Tire</a>. I think the web will be a little less entertaining once the elections are over.</p>
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		<title>Hindsight&#8217;s 20/20</title>
		<link>http://www.flow14.com/blog/hindsights-2020/</link>
		<comments>http://www.flow14.com/blog/hindsights-2020/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 03:38:54 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
		
		<category><![CDATA[advertising]]></category>

		<category><![CDATA[blog]]></category>

		<category><![CDATA[cp+b]]></category>

		<category><![CDATA[Fast Company]]></category>

		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://www.flow14.com/?p=438</guid>
		<description><![CDATA[By now, everybody&#8217;s heard about (and commented extensively on) Microsoft&#8217;s $300 million campaign to rebrand Windows as a indispensable tool for a billions-strong community of like-minded individualists living a life without walls. The good people at CP+B have set the interwebs abuzz with criticism and praise for the campaign. Time will tell whether that buzz [...]]]></description>
			<content:encoded><![CDATA[<p>By now, everybody&#8217;s heard about (and <a href="http://sethgodin.typepad.com/seths_blog/2008/09/what-advertisin.html">commented</a> <a href="http://daringfireball.net/">extensively</a> <a href="http://blogsearch.google.com/blogsearch?hl=en&#038;client=news&#038;ie=UTF-8&#038;oi=spell&#038;as_drrb=q&#038;as_qdr=a&#038;q=microsoft+crispin">on</a>) Microsoft&#8217;s $300 million campaign to rebrand Windows as a indispensable tool for a billions-strong community of like-minded individualists living a <a href="http://www.lifewithoutwalls.com">life without walls</a>. The good people at <a href="http://cpbgroup.com/">CP+B</a> have set the interwebs <a href="http://blogsearch.google.com/blogsearch?hl=en&#038;client=news&#038;ie=UTF-8&#038;oi=spell&#038;as_drrb=q&#038;as_qdr=a&#038;q=microsoft+crispin">abuzz</a> with criticism and praise for the campaign. Time will tell whether that buzz equals a successful campaign, but if history is any guide, the answer may be staring us in the face.</p>
<p>Fire up your flux capacitor and look back at the June 2008 issue of Fast Company—the issue with a smirking Alex Bogusky gracing the cover. By the time this issue hit the newsstands, many in the ad world had already heard about CP+B&#8217;s relationship with Microsoft and all the talk centered around what the campaign would look like. As it turns out, the answer lay in the opening spread of the <a href="http://www.fastcompany.com/magazine/126/believe-it-or-not-hes-a-pc.html">feature article</a>, pictured here:</p>
<p><a href="http://www.fastcompany.com/magazine/126/believe-it-or-not-hes-a-pc.html"><img src="http://www.flow14.com/wordpress/wp-content/uploads/hesapc1.png" alt="" title="Believe it or not, he\&#039;s a PC" width="630" height="361" class="alignnone size-full wp-image-447" /></a></p>
<p>That headline again? &#8220;Believe it or not, he&#8217;s a PC.&#8221; Theme theme of the recently-launched campaign? &#8220;I&#8217;m a PC.&#8221;</p>
<p>If only we&#8217;d know then what we known now&#8230;</p>
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			<wfw:commentRss>http://www.flow14.com/blog/hindsights-2020/feed/</wfw:commentRss>
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		<title>Of Interest - May 8</title>
		<link>http://www.flow14.com/blog/of-interest-may-8/</link>
		<comments>http://www.flow14.com/blog/of-interest-may-8/#comments</comments>
		<pubDate>Thu, 08 May 2008 05:56:14 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
		
		<category><![CDATA[advertising]]></category>

		<category><![CDATA[blog]]></category>

		<category><![CDATA[brands]]></category>

		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://www.flow14.com/blog/?p=189</guid>
		<description><![CDATA[Information Design Patterns - a nice collection of common information design approaches; includes detailed descriptions, usage and examples.
QR codes are paving a way to share and hide media - I don&#8217;t think QR codes have really caught on in the States, but I think they offer a lot of potential for unobtrusive mobile/real-world advertising.
Best ATM [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://niceone.org/infodesign/">Information Design Patterns</a> - a nice collection of common information design approaches; includes detailed descriptions, usage and examples.</p>
<p><a href="http://hellyeahdude.com/articles/qr-codes-are-paving-a-way-tlo-share-and-hide-media/">QR codes are paving a way to share and hide media</a> - I don&#8217;t think QR codes have really caught on in the States, but I think they offer a lot of potential for unobtrusive mobile/real-world advertising.</p>
<p><a href="http://www.elsonue.com/2008/03/best-atm-interface-yet.html">Best ATM Interface Yet</a> - a nice write-up of the new Wells Fargo ATM interface &#8212; with pictures!</p>
<p><a href="http://brightkite.com/">Brightkite</a> - I&#8217;ve been using <a href="http://brightkite.com/">brightkite</a> for a few weeks now; I&#8217;m still trying to get a handle on the possibilities it offers &#8212; I&#8217;d like to see location-enabled integration with Yelp, Upcoming and other local-centric services and advertising. I think it could really take off with GPS-enabled phones and/or automated updates. If you&#8217;re looking for an invite, hit me up on <a href="http://twitter.com/flow14">twitter</a> or <a href="http://www.flow14.com/contact.html">e-mail</a>.</p>
<p>Speaking of twitter, <a href="http://jonathanfields.com/blog/jetblue-twitter-customer-service-or-to-spy/">Is JetBlue using twitter to spy on its customers…or blow their minds?</a> is a good read &#8212; describing one guy&#8217;s personalized big brother-type experience with a notable brand. I can envision a day when this approach becomes unmanageable for big companies (like when the lawyers get involved).  For now, it&#8217;s really exciting to see this kind of interaction with customers. </p>
]]></content:encoded>
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		<item>
		<title>Good Ideas Have Legs</title>
		<link>http://www.flow14.com/blog/good-ideas-have-legs/</link>
		<comments>http://www.flow14.com/blog/good-ideas-have-legs/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 03:20:58 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
		
		<category><![CDATA[advertising]]></category>

		<category><![CDATA[blog]]></category>

		<category><![CDATA[creativity]]></category>

		<guid isPermaLink="false">http://www.flow14.com/blog/?p=188</guid>
		<description><![CDATA[Since discovering the barbarian group&#8217;s website a scant four days ago, I&#8217;ve become completely hooked. As my feed reader inches closer to 500 unread items and my attention span dwindles accordingly, I cringe at their rapid succession of long form posts (4 of &#8216;em so far today). However, each time I&#8217;ve taken the time to [...]]]></description>
			<content:encoded><![CDATA[<p>Since discovering <a href="http://www.barbariangroup.com/posts">the barbarian group&#8217;s</a> website a scant <a href="http://www.flow14.com/blog/2008/04/20/links-o8217-the-week/">four days ago</a>, I&#8217;ve become completely hooked. As my feed reader inches closer to 500 unread items and my attention span dwindles accordingly, I cringe at their rapid succession of long form posts (4 of &#8216;em so far today). However, each time I&#8217;ve taken the time to actually read the full posts, I&#8217;ve been rewarded by well-crafted ideas and a little rush of inspiration. </p>
<p>One today&#8217;s posts really hit home:</p>
<p><a href="http://www.barbariangroup.com/posts/253-agnosticism_media_and_otherwise">Agnosticism, media and otherwise</a> touches on a subject that has been raised many, many times in my office the past few weeks. Quoting:<br />
<blockquote>&#8220;&#8230; agnostic ideas, ideas that solve client’s problems without filtering them against a pre-set media vehicle or creative skill set [...] sometimes that’s a television ad, sometimes a website, sometimes an LED display on a blimp, sometimes all three. But, <strong>who the hell knows ahead of time?</strong>&#8221;</p></blockquote>
<p>The gist (to me) being: don&#8217;t cut the legs off your ideas by defaulting to traditional/tested/comfortable forms of communication &#8212; if an idea is good, it will shine <em>anywhere</em>.</p>
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		<title>The Producer of the Future</title>
		<link>http://www.flow14.com/blog/the-producer-of-the-future/</link>
		<comments>http://www.flow14.com/blog/the-producer-of-the-future/#comments</comments>
		<pubDate>Wed, 06 Feb 2008 06:45:10 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
		
		<category><![CDATA[advertising]]></category>

		<category><![CDATA[creativity]]></category>

		<category><![CDATA[video]]></category>

		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.flow14.com/blog/2008/02/06/the-producer-of-the-future/</guid>
		<description><![CDATA[Creativity Online has posted a nice video tour of CP+B&#8217;s Boulder office. Normally, I would have posted this as a link dump kind of post, but the first half of the video is interesting enough to warrant a post of its own.
The folks at CP+B are talking integrated producers &#8212; meaning they pair specialists in [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://creativity-online.com/">Creativity Online</a> has posted a nice <a href="http://creativity-online.com/work/view?seed=yPlU2kVQ">video tour</a> of CP+B&#8217;s Boulder office. Normally, I would have posted this as a link dump kind of post, but the first half of the video is interesting enough to warrant a post of its own.</p>
<p>The folks at CP+B are talking integrated producers &mdash; meaning they pair specialists in web, video and interactive on projects. As they work together, those specialists push projects to new places with the added benefit of learning new skills along the way. As they begin to see projects from different perspectives, you end up with a video producer who could excel at creating (or overseeing the creation of) a website, web pros shooting videos for online spots, etc.</p>
<p>This kind of idea has been knocking around in my head for the past year or so, but this video does a great job of putting the disparate ideas in my head down on pixels. I think this approach is a natural evolution of online media and those who create it.</p>
<p><a href="http://creativity-online.com/work/view?seed=yPlU2kVQ">Watch it ASAP</a> &mdash; I think Creativity locks their content behind a subscription page after 7 days or so. </p>
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		<title>Link Dump</title>
		<link>http://www.flow14.com/blog/link-dump/</link>
		<comments>http://www.flow14.com/blog/link-dump/#comments</comments>
		<pubDate>Fri, 18 Jan 2008 02:43:29 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
		
		<category><![CDATA[advertising]]></category>

		<category><![CDATA[blog]]></category>

		<category><![CDATA[brands]]></category>

		<category><![CDATA[flash]]></category>

		<category><![CDATA[links]]></category>

		<category><![CDATA[nice]]></category>

		<category><![CDATA[video]]></category>

		<category><![CDATA[cheetos]]></category>

		<category><![CDATA[cp+b]]></category>

		<category><![CDATA[dominos]]></category>

		<category><![CDATA[exiled]]></category>

		<category><![CDATA[fallon]]></category>

		<category><![CDATA[goodby silverstein]]></category>

		<category><![CDATA[guiness]]></category>

		<category><![CDATA[mtv]]></category>

		<category><![CDATA[orange underground]]></category>

		<guid isPermaLink="false">http://www.flow14.com/blog/2008/01/17/link-dump/</guid>
		<description><![CDATA[Lots of good stuff out on the ol&#8217; interwebs this week. In no particular order:
The Orange Underground - an interesting campaign for Cheetos by Goodby Silverstein. There are a lot of nice little touches, like the pattern overlaying the video and the cheap &#8220;paper&#8221; and felt-tip pen drawings in the cookbook.
Exiled!, a new show from [...]]]></description>
			<content:encoded><![CDATA[<p>Lots of good stuff out on the ol&#8217; interwebs this week. In no particular order:</p>
<p><a href="http://www.orangeunderground.com/">The Orange Underground</a> - an interesting campaign for Cheetos by Goodby Silverstein. There are a lot of nice little touches, like the pattern overlaying the video and the cheap &#8220;paper&#8221; and felt-tip pen drawings in the cookbook.</p>
<p><a href="http://www.tvsquad.com/2008/01/15/super-sweet-16-meets-survivor/">Exiled!</a>, a new show from MTV. Take the Super Sweet 16 kids and send them to live with tribes in Africa and Antartica. It sounds like a joke, but the <a href="http://fallontrendpoint.blogspot.com/2008/01/de-blinging-of-mtv.html">Fallon Planning Blog</a> has the skinny.</p>
<p><a href="http://www.youtube.com/watch?v=nFkepEu2e6w">Guinness, Life of a Dot</a>, a nice progression of their award-winning <a href="http://www.youtube.com/watch?v=1t4sdgvy-pk">Evolution</a> spot. I think these pieces complement each other nicely without trying to rehash the exact same idea.</p>
<p><a href="http://www.cpbgroup.com/thanksomatic/">CP+B&#8217;s Holiday Card</a> - made for a select group of their clients, this card features a nice little customizable video and some surprising interaction at the end. (Use this code: 547WERT)</p>
<p>More on the CP+B tip, they&#8217;re doing some <a href="http://www.youtube.com/watch?v=xtRx0ja7WMQ">nice work</a> for Domino&#8217;s now; taking them back to their &#8220;30 minutes or it&#8217;s free&#8221; guarantee.</p>
<p>Cool Flash-based website for <a href="http://www.soiakyo.com/">Soïa &#038; Kyo</a>, a fashion outerwear maker. Love the 3D space mixed with the hand-drawn elements.</p>
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		<title>The Cure for Restless Leg Syndrome</title>
		<link>http://www.flow14.com/blog/the-cure-for-restless-leg-syndrome/</link>
		<comments>http://www.flow14.com/blog/the-cure-for-restless-leg-syndrome/#comments</comments>
		<pubDate>Fri, 17 Aug 2007 18:04:47 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
		
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.flow14.com/blog/2007/08/17/the-cure-for-restless-leg-syndrome/</guid>
		<description><![CDATA[Great print piece for Nike Running.

]]></description>
			<content:encoded><![CDATA[<p>Great print piece for Nike Running.</p>
<p><a rel='lightbox' href='http://www.flow14.com/wordpress/wp-content/postimages/nike-restless-leg.jpg' title='nike - the cure for restless leg syndrome'><img src='http://www.flow14.com/wordpress/wp-content/postimages/nike-restless-leg.jpg' alt='nike - the cure for restless leg syndrome' /></a></p>
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		<title>Recent readables</title>
		<link>http://www.flow14.com/blog/recent-readables/</link>
		<comments>http://www.flow14.com/blog/recent-readables/#comments</comments>
		<pubDate>Wed, 25 Jul 2007 04:31:15 +0000</pubDate>
		<dc:creator>Kyle</dc:creator>
		
		<category><![CDATA[advertising]]></category>

		<category><![CDATA[links]]></category>

		<guid isPermaLink="false">http://www.flow14.com/blog/2007/07/24/recent-readables/</guid>
		<description><![CDATA[What&#8217;s Plaguing Viral Marketing - I don&#8217;t really agree with the argument here, but it&#8217;s an interesting read; the researcher posits that viral marketers are targeting &#8220;Influentials&#8221; who can quickly spread messages and ideas like, uh, a virus. He argues that &#8220;normal&#8221; people are just as influential, and marketers focus on large groups of sheep. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://adage.com/digital/article?article_id=119274">What&#8217;s Plaguing Viral Marketing</a> - I don&#8217;t really agree with the argument here, but it&#8217;s an interesting read; the researcher posits that viral marketers are targeting &#8220;Influentials&#8221; who can quickly spread messages and ideas like, uh, a virus. He argues that &#8220;normal&#8221; people are just as influential, and marketers focus on large groups of sheep. <a href="http://www.guardian.co.uk/g2/story/0,,2026533,00.html">Meh</a>, back to the lab.</p>
<p><a href="http://www.smileycat.com/miaow/archives/000692.php">10 Things You May Not Know About the Web Developer Toolbar</a> - everybody loves a list, me included. I&#8217;ve found 5 out of 10 of these tips <em>really</em> useful in the past week.</p>
<p><a href="http://mezzoblue.com/archives/2007/07/11/icon_design/">Icon Design: Anti-Aliasing</a> - great write up, and it reminded me of a underused little setting in Illustrator, Pixel Preview (option-cmd-y).</p>
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