360 too far? Nov 17, 06

It seems that Burger King is growing into more of a media company than a fast food joint. Not content with stopping at Hollywood blockbusters, BK has followed the path of trendsetters like Kool-Aid and Domino’s by selling King-branded games for XBOX. Not unlike the food, they look mediocre and they’re priced to match. I’m curious to see how long CP+B can continue to beat this brand before it fizzles out.