Nice viral-type campaign for the Nissan Qashqai. There are some interesting comparisons to be made here:
1. Compare the viral effort with the corporate effort.
2. Compare the 2004 concept and 2007 production models
There’s a notable dilution of the styling on both counts.
It seems that Burger King is growing into more of a media company than a fast food joint. Not content with stopping at Hollywood blockbusters, BK has followed the path of trendsetters like Kool-Aid and Domino’s by selling King-branded games for XBOX. Not unlike the food, they look mediocre and they’re priced to match. I’m curious to see how long CP+B can continue to beat this brand before it fizzles out.
So Wieden+Kennedy’s Portland office runs a very cool experimental ad school called WK12. Embracing Dan Wieden’s credo “You’re only good to me after you’ve made three tremendous mistakes”, the 12 gathered 150,000 push pins, what looks like a 10′ wall, and a little free time to deliver their message to the world, “Fail Harder”.
That looks like the kind of project, after about an hour into it, you wish you hadn’t started. Way cool.
Today the dream of becoming rich beyond my wildest dreams by selling a highly stylized derivative of two display fonts ends.
I first tried to sell this font for $19.95, to no avail. Then I marked it down $5 — no takers. So I’m giving up and giving it away.
There are a few strings attached: Do feel free to use this font in any private or commercial manner you see fit. Don’t redistribute, sell (good luck), redesign, or otherwise re-anything this font. If you are lucky enough to use this font in a project, please send sample so I can see the wonderful things you’ve done with it.
Enough gabbing, go get it.
